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StackExchange targets and optimizes ads across hundreds of criteria and forecasts their inventory for an efficient media selling process.
BitTorrent integrated ads into their desktop apps, optimizing their campaigns to serve the highest yields more often.
Reddit created a native advertising platform with a self-serve interface, allowing brands to bid directly on their inventory.
Strava deploys messages and notifications in their site and app, increasing user engagement while exporting data for advanced analytics.
Newsmax used Adzerk's platform and professional services to build a recommendation widget and integrate with native RTB providers.
Leafly created custom ad units for their app's feed, requesting them via the Native Ads API and selling packages to advertisers.
MultiView built their own advertising ecosystem, creating campaigns programatically and managing inventory across thousands of sites.
Thrillist targets ads in email campaigns, reaching precise user segments through keyword targeting.
Octopart sells ad space in search results, allowing brands to extend their reach across tens of thousands of keywords.
ProgrammableWeb targets ads to users who consume topical content, maximizing ad performance and giving a revenue boost.
ParisBouge promotes events with native content, integrating ad requests into their app's backend.
Native advertising covers a wide spectrum of ad units and strategies. In this article, we share which practices work and uncover best-practices.