For many years, the Doubleclick platform (owned by Google since 2008) has been the market leader for publisher ad servers, and any publisher doing an ad server comparison researches what Doubleclick has to offer. But if Doubleclick is so dominant in the …

We’ve added a few new people to the Adzerk team over the last few months. The two most recent additions are me (Pat Shields) and Brec Carson, who is just finishing his first week. But let’s get back to me. In February, …

As a consultant I had to travel – but it was a very predictable and relaxing type of travel. I would fly or drive out on either Sunday night or Monday morning – go to either a nice hotel or the client …

We’re happy to announce that ’3 Strategies for Better Email Selling’, a new white paper is now available for download! Written by Devin Kelley, Director of Client Services at Method Savvy and formerly of BlogAds, this white paper focuses on giving you …

One of the biggest challenges in running an ad server is balancing complexity and speed. When a new flight is created, adOS needs to check through all of the criteria associated with the ads in that campaign, and monitor how much traffic …

We got to a stage at Adzerk where it was necessary to start documenting the repeatable process of good wins and the materials that went along with it.  For the longest time, it was all in my head.  I knew what I …

At first glance, an ad server isn’t well-equipped to deal with the demands of responsive design: different CSS rules that depend on the user agent of the device or browser window width, flexible image sizes, etc. Most publisher-side ad servers are built …

Thanks to everyone who made the Adzerk office party last Friday a great success! We had a stellar turnout (over 60 RSVPs) that really showed the strength of the startup community in Durham and the Triangle. Our catered sliders from Old Havana …

A few weeks ago we launched a survey to see what people like about ad:tech San Francisco. We had a strong response (everyone wanted those Giants tickets!) Here’s what we found: Attendees at ad:tech SF 2013 are most likely to work for …

T3 writes, ‘Reddit, the social news and entertainment website, offers registered user’s the chance to submit content and comments in either link or text posts on a vast range of subjects. Another popular feature of the site is the ‘upvote’ and ‘downvote’ …

Once upon a time, at a little startup in Durham, there was a toy helicopter. It had made its debut in the office earlier that day, to universal acclaim. [Redacted to protect the guilty] demonstrated his flying skills, flying it all around …