What is JSON?
JSON ad serving uses the JSON format as a technique to deliver ad contents directly into a publisher's system. When an ad request is made (via a browser call to the ad server's API), the JSON response will contain the contents of the creative file and metadata about the creative (such as the advertiser, campaign, etc.)
Advantages of JSON Ad Serving
Integrate native ad placements into your CMS or app. Since JSON allows the delivery of any number of content types, you can insert a native article, feature, video etc. directly into your system. Since your site or app isn't loading external content, the placement will be customized to appear to be completely native.
Deliver custom creative types with ease. JSON is adept at delivering ads with unusual requirements, like ads that call an internal database to load their content, ads that appear as push notificatons, etc. This is because the data in a JSON ad is accessible to any part of your site or app.
Serve any type of mobile ad. Mobile ad serving doesn't have to be limited to slim banners at the top or bottom of the screen. JSON lets you serve ads inside the app, serve full-screen interstitials, or any unit native to your app.
Take full control of the delivery process. For example, you serve a JSON text ad across dozens of sites and style it using the theme of the current page. Or, you can make Ajax requests based on user behavior without waiting for a pageload.
Want To Learn More?
We love hearing about what publishers are doing out in the field. Send us a message if you want to learn more about the possibilities of JSON ad serving.