Adzerk, the API-based ad server for sites and apps, announces its first acquisition today— the venerable sandwich shop King’s, located a few blocks away from Adzerk headquarters in Durham, North Carolina.
“More and more startups today are hiring private chefs and kitchen staff,” says Adzerk CEO James Avery. “We eat at King’s so much that it just made sense to add them to our team.”
King’s, well-known in Durham for its burgers and hot dogs, was founded in 1942 on the corner of Geer and Foster Streets. It closed in 2007, but was purchased by T.J. and Maggie McDermott and reopened in 2009.
“The Adzerk guys are the best,” says T.J. “Somebody from Adzerk eats here about every day in the week. I was a little hesitant when James said that he wanted to buy us out, but when we hammered out the terms, I wasn’t disappointed.”
As part of the $1.7MM acquisition deal, the McDermotts will continue to manage the restaurant. The menu and great service will stay the same. However, a King’s staff member will deliver Adzerk orders directly to the office at any time during the business day. King’s will also cater Adzerk events.
“We actually set up a channel in Slack, our company chat app, just for King’s,” says Avery. “Everybody puts in what they want, and the kitchen staff gets a notification on their phones. We’re all going to gain so much weight!”
Long-time customers won’t notice many differences under the Adzerk-run King’s, but some of the custom sandwiches invented by Adzerk may make it to the menu if the McDermotts approve.
“King’s is a part of Durham history,” says Avery. “We love our city and we love that we get to become a big part of the community. That and the Cackalacky King were enough to make us buy the place.”
Adzerk is an API-based ad server that provides the infrastructure for publishers, communities, marketplaces, and utilities to customize and scale advertising. We support banners, video, native, and custom units. Serve any ad, anywhere.
King’s is located at 701 Foster Street in Durham, NC. They are open from 11 AM to 4 PM Monday through Friday. Telephone: 919-682-0071