Adzerk’s OpenRTB 2.3 Solution Shifts the Balance of Power to Publishers

Adzerk OpenRTB Real-Time Bidding Solution for Publishers

Adzerk, the API-based ad serving platform for sites and apps, today announced the launch of its real-time bidding solution. This open and platform-independent system enables sites and apps to tap into as many demand sources as they want to drive the most revenue from their inventory.

“Adzerk RTB is a game changer for publishers who need an ad server for managing campaigns but don’t want to be locked into a single exchange, the way DoubleClick for Publishers is paired with AdX,” said James Avery, Adzerk CEO. “It’s the only truly independent RTB system on the market: our customers can integrate with any demand source, either through Adzerk’s partnerships or via our API. The Adzerk platform gives them the freedom to innovate and build their revenue in new ways."

With Adzerk RTB, direct sold campaigns can compete against demand providers in real-time. By increasing the potential revenue a publisher can make per impression, Adzerk shifts the balance of power in the RTB ecosystem to sites and apps, filling their inventory with the most valuable ads from any source.

Several Adzerk customers are already using Adzerk RTB to compete against their direct sold campaigns, including BitTorrent, which offers advertisers opportunities to reach a global audience of 170 million monthly active users across both display and video for desktop and mobile.

The system is compliant with the OpenRTB 2.3 standard, and full integrations for native and display inventory are available through providers Index Exchange and Bidtellect. Adzerk RTB is fully compatible with other features of the Adzerk platform, such as inventory forecasting, custom targeting and publisher-side behavioral and interest targeting.

“We’re excited to be working with Adzerk, a pure play publisher ad server with a great roster of clients,” said Andrew Casale, President & CEO of Index Exchange. “This gives our demand partners access to net-new premium inventory that has not yet been accessible to date in the programmatic environment.”

The Adzerk RTB system also supports Deal ID, the standard for creating private programmatic marketplaces between buyer and seller. Deal ID is designed to keep the value of publishers’ inventory high with more flexibility than direct sales. Private marketplaces give publishers control over the programmatic sales process while building relationships with brands.

For more information on Adzerk RTB, visit our solutions page.

Come Visit Adzerk at NY Tech Day 2015

NY Tech Day 2015

Adzerk will be one of the exhibiting startups at NY Tech Day 2015 on Thursday April 23 from 10 AM to 5:30 PM. Admission is free!

Tech Day promises to be the largest startup event in the world. Last year, there were 13,000 attendees, 415 startups, $20 billion worth of investment capital represented by Angels & VCs, major press and national news coverage, and appearances from the Attorney General and City Comptroller.

If you're attending, or if you're in NYC and want to check in with the Adzerk team, come drop by our booth and say howdy. We'll have Adzerk and Boot stickers waiting for you.

Adzerk Sponsors ProductCamp RTP 2015

Product Camp RTP

Innovate or die! But how do you innovate as a sole entrepreneur or as part of a large company? How do we take chances when failure can devastate our career or our company? Join local and international thought leaders as we explore and rejuvenate the body, mind and soul of the innovator.

The all day conference on April 11th brings together innovators, product designers, developers, managers and marketers to help you navigate the perilous path from ideation to commercialization.

Whether you are looking to spark new ideas, make new connections and find ways to bring existing ones to market, this conference is worth its weight in gold.

Adzerk is proud to be a Gold Sponsor for the ProductCamp RTP spring event tomorrow on April 11th. Tickets are sold old, but a waitlist is available.

Hope to see you there!

Adzerk Acquires King's Sandwich Shop

King's Sandwich Shop

Adzerk, the API-based ad server for sites and apps, announces its first acquisition today— the venerable sandwich shop King’s, located a few blocks away from Adzerk headquarters in Durham, North Carolina.

“More and more startups today are hiring private chefs and kitchen staff,” says Adzerk CEO James Avery. “We eat at King’s so much that it just made sense to add them to our team.”

Adzerk Acquires King's Sandwich Shop

King’s, well-known in Durham for its burgers and hot dogs, was founded in 1942 on the corner of Geer and Foster Streets. It closed in 2007, but was purchased by T.J. and Maggie McDermott and reopened in 2009.

“The Adzerk guys are the best,” says T.J. “Somebody from Adzerk eats here about every day in the week. I was a little hesitant when James said that he wanted to buy us out, but when we hammered out the terms, I wasn’t disappointed.”

Kings celebrates Adzerk acquisition

As part of the $1.7MM acquisition deal, the McDermotts will continue to manage the restaurant. The menu and great service will stay the same. However, a King’s staff member will deliver Adzerk orders directly to the office at any time during the business day. King’s will also cater Adzerk events.

“We actually set up a channel in Slack, our company chat app, just for King’s,” says Avery. “Everybody puts in what they want, and the kitchen staff gets a notification on their phones. We’re all going to gain so much weight!”

Adzerk team enjoys King's

Long-time customers won’t notice many differences under the Adzerk-run King’s, but some of the custom sandwiches invented by Adzerk may make it to the menu if the McDermotts approve.

“King’s is a part of Durham history,” says Avery. “We love our city and we love that we get to become a big part of the community. That and the Cackalacky King were enough to make us buy the place.”

Adzerk is an API-based ad server that provides the infrastructure for publishers, communities, marketplaces, and utilities to customize and scale advertising. We support banners, video, native, and custom units. Serve any ad, anywhere.

King’s is located at 701 Foster Street in Durham, NC. They are open from 11 AM to 4 PM Monday through Friday. Telephone: 919-682-0071