Publisher Media Management
Our newest feature is designed with Networks in mind. Specifically Networks who have a lot of Campaigns and a large number of Publishers. Publisher Media Management lets publishers determine which ads are appropriate for their inventory.
How it works
The Network administrator has the option to decide which Publishers this feature will be available to. From the Publishers page in the Network Tools, you can enable or disable Media Review by clicking the checkbox.
Enable Media Management on a Publisher by Publisher basis.
If it’s enabled for a given Publisher, when viewing any of that Publisher’s Sites, you’ll see the ‘Media Review’ tab in the subnavigation.
The Media Review page in the Site view.
Publishers then have the ability to block media at the Campaign, Flight, or Creative level from displaying on their Site. Once any of those are blocked, the Network will receive an email letting them know. Blocking is inherited, so if a Campaign is blocked, any Flights or Creatives contained within it will also be blocked. If a Creative is blocked, the Campaign and Flight it’s contained within are not blocked. Blocked media is removed from the order of ad serving for that Site, and will simply be passed over.
We look forward to giving our large Publisher customers more granular control over the ads that appear on their sites! If you have a chance to use this feature, let us know what you think.
Questions?
We welcome questions and feedback! If you have something to say, let us know.
Posted by
Sarah
Kahn
