Customer Spotlight – Episcopal Digital Network
We’ve built adOS to create ad serving value for everyone, from giant vertical networks to nonprofit content providers. The Episcopal Digital Network is a great example of how adOS empowers a nonprofit with the same tools the for-profits use, even though their end goal is different. The Rev. Jake Dell gives us an introduction:
Describe the Episcopal Digital Network, and tell us a bit about it.
The Episcopal Digital Network, operated by the Episcopal Church, creates good will for the Episcopal Church and receptivity to the message of Jesus Christ by providing timely, accurate and useful information to our audiences and by delivering value to our advertisers.
How long has your site been around?
We launched in December 2011.
How did it get started?
When print operations ceased in 2010 we decided that we needed a new way to promote our digital content and to bundle it into an easy buy for advertisers.
Where are you located?
New York City.
What’s your biggest challenge with online advertising?
Feeding the content beast to build audience so that we can attract more advertisers.
How do you find advertisers? Any tips or tricks?
All the usual suspects: look at the competition and see who’s advertising, visit conferences, seek speaking opportunities and good, old-fashioned direct mail and cold-calling.
What’s your most effective network or remnant inventory monetization?
Our premium, above-the-fold inventory is the most popular.
Why did you choose adOS?
Affordable and easy-to-use with great support.