Welcoming PubMatic to the adOS Marketplace
More great news for publishers using adOS! We’ve just added PubMatic as a partner that brings best-in-class monetization capabilities to the adOS Marketplace. PubMatic’s services are available today for every publisher using the adOS platform.
PubMatic recently announced PubLink, a set of open APIs and pre-packaged integrations. By being one of the first ad servers to partner with PubMatic and take advantage of PubLink we’re able to connect publishers to the programmatic media buyers working with PubMatic.
Here are some common questions and answers:
How large must a publisher be to use PubMatic?
Because of the unique integration with PubMatic, all publishers on the adOS platform are eligible to use PubMatic.
What if I already work with PubMatic? Do I have to go through the Marketplace to use PubMatic?
No, if you have an existing PubMatic account there’s no reason to change your process. We’re adding PubMatic to the marketplace as an easy way to introduce new publishers to PubMatic and streamline the process.
Can I add PubMatic if I’m using other SSP’s?
No. We are not becoming a meta SSP platform – the goal of offering PubMatic in the Marketplace is to make PubMatic easily accessible to adOS publishers, not to layer PubMatic ontop of other SSP’s. As we add more SSP’s to the Marketplace we will only enable a single platform per account.
Is this an exclusive partnership with Pubmatic?
No, the choice is yours. At adOS we are passionately agnostic about your ad tech choices – we refuse to take sides and dictate that our publishers and networks should use one tool over another. We believe this sets us apart from every other ad server out there. We are building adOS to empower you as a publisher to choose the tools you would like to use – we will work with any and every ad tech company out there so that you can build the stack that makes the most sense for you. You can expect more apps to be announced soon!
What is required to get started?
You must have an adOS account and you must have at least 48 hours worth of traffic served through adOS so we have traffic data to get your site added to PubMatic. You can expect to get ads up and running within a couple days of installing the PubMatic from the Marketplace. More integration is in the works to streamline this process further and add more value to Adzerk customers so stay tuned over the next couple of months.
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About PubMatic:
PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB),
Posted by
Andy
Schrader
