Strava promotes internal events with adzerk’s APIs

strava's Challenge + Solution

How do we serve in-feed app notifications to promote internal events?
Use our Decision API to build native units that (1) look like organic content and (2) link to internal pages.
Great! Can we tailor ads based on the user’s interests?
Yup - just connect with our UserDB to send user-level data for behavioral targeting!

Resulting Native Ad Unit